Easy Ways To Increase Brand Awareness
When it comes to meeting your business goals and objectives, you can’t ignore the importance increasing brand awareness plays in getting you there.
But why is generating brand awareness important and how can focusing on this area help generate more revenue and improve your business performance? We’ll explore this below and highlight some promotional tools and techniques for increasing brand awareness.
What Is Brand Awareness?
Brand awareness is a metric that refers to the ability of potential customers to recall and recognise a brand or business (usually by its name, logo or slogan).
Why Is Brand Awareness Important?
The reason brand awareness is important is because it is the first stage in the marketing funnel (i.e. a user’s journey to becoming a customer and making a purchase). Not only that, brand awareness is critical to business success.
By making people aware of your brand through increasing brand awareness, you are placing your business in an optimum position to generate more revenue. Also, continuing to focus on brand awareness over time will contribute to building a strong and reputable business in the long term.
Benefits And Perks Of Brand Awareness
Some of the many benefits and perks of increasing brand awareness include:
Top of Mind
Top of mind awareness is the highest level of brand awareness, and it comes about when customers are repeatedly exposed to your brand or through repeated positive purchasing experiences. When customers think of you first whenever they need to purchase a product or service, it really makes for a big advantage that puts you well ahead of your competition.
Increased Sales
A flow-on effect of increased brand awareness for businesses is an increase in sales. Strong brand awareness campaigns can expand your audience and generate leads which can then lead to sales purchases. By generating more sales, not only does it make a difference to a company’s bottom line, but it can also result in an increase in market share.
Build Brand Equity & Affinity
Increasing brand awareness can help improve the perceived value of your brand (brand equity) as well as the emotional connection and shared values people have with your brand (brand affinity).
Increased Trust
Brand awareness can help build trust in a brand or business, which is particularly vital in today’s highly competitive market.
By increasing brand awareness, more people will be aware of your brand and the likelier they are to recommend your brand to their peers – making it easier for new customers to gain confidence and trust in your brand.
Increased Web Traffic
Brand awareness campaigns can help with generating organic website traffic. With more consumers these days spending time doing research before they even set foot in your store or make an online purchase, increasing brand awareness can push potential customers to your website where you can then start to convert their browsing to actual sales.
How To Build Brand Awareness
Various ways to boost brand awareness include:
- Social media engagement – create engaging content, get your brand out there and connect with your regular and potential customers.
- Partner with influencers – influencers can do the legwork for you by getting your brand in front of their large audience.
- Run ads – increase your reach by running sponsored ads on Facebook and Instagram.
- Give something away – be creative. Host a giveaway or contest and give away a prize online and watch your brand awareness increase.
- Window display – creating an eye-catching storefront display using creative and fun visual merchandising is a great way to capture foot traffic and get customers in store. For a dash of fun and bright colours to make your display pop, why not add some custom branded balloons to help increase your brand exposure.
- Create viral content – promoting your brand with an engaging and emotive video using simple messaging can have the potential to make your promotion go viral.
How Do You Track Brand Awareness?
Some simple ways to measure and track brand awareness include:
- Surveys – one of the best ways to measure brand awareness is by reaching out to the wider community with an online brand awareness survey. You can discover what people truly think of your brand, what your brand actually does and if people recognise it in the first place.
- Google trends – a competitive analysis tool, Google Trends reports on the number of mentions of your brand online and whether those mentions are increasing or decreasing over time. Google Trends will also allow you to benchmark your results against your competitors.
- Social media followers – your social media following will give you a sense of how broad your reach is (i.e. how many people have seen your content), as well as how many people are familiar with your brand. Be sure to monitor the reach of your posts and use this data when planning future posts.
Keep Your Brand Top Of Mind With Custom Balloons
Looking to create a captivating storefront display or need some promotional branding at a special event? Talk to the team at Specialty Balloons!
Making your own custom branded balloons is a great way to increase brand awareness and dress up your retail window display, trade booth or corporate event. And from just $0.19 per balloon, it’s certainly a cost-effective brand awareness promotional tool that won’t break your budget.
Get in touch with Australia’s favourite balloon supplier and order your custom balloons from Specialty Balloons today!
