What Colours Should I Choose For My Balloons?

Posted: 21 October 2022

Looking to purchase custom balloons for an event or celebration and can’t decide on what colours to choose? Believe it or not, there is more to choosing balloon colours than simply selecting your favourite or preferred colours.

Balloons can make people feel a certain way and leave a lasting impression, so it’s important that you choose the appropriate balloon colours that are in line with how you want to influence people at your event or occasion. Whether you are a marketer looking to purchase promotional balloons or wanting to buy balloons for a special event or celebration, we’ve demystified the process of how to choose the appropriate balloon colours for your needs below.

Colour Psychology

Colour psychology is the study of how colours affect people’s moods and emotions, as well as how they can influence the decisions people make. Colours can be a very a powerful communication tool in their own right as they can have a direct impact on people’s perceptions and behaviours.

It is for the above reasons why marketers use colour to their advantage when it comes to branding and promotional activities. Whenever they are working on a campaign, creating a new logo or rebranding, marketers are very much aware of the power of colours and are quite selective with colour use in marketing collateral when looking to persuade and influence customers.

When it comes to choosing the right balloon colours for a party or special event, it also makes sense to consider the meanings of colours to ensure you create the right kind of mood or environment for the attending guests.

Colour Meanings

Different colours have different meanings, which is why choosing the right balloon colours to suit your purpose can be tricky at times. While colour perceptions can be somewhat subjective, it is widely accepted that each colour has a fairly universal meaning to most people, and can therefore be useful in influencing them in a fairly certain way.

Below is a short summary of some of the emotions and meanings conveyed by popular colours as well as for what kinds of events they are suited for.

Blue – the colour of peace, trust and loyalty. It is a calming colour and is the most universally favoured colour when it comes to logo creation and branding.
Green – symbolising healing and harmony, green can also be related to money and wealth. Green is often used by businesses that operate in the health and healing space.
Red – an attention-grabbing colour, red is often used to signify feelings of strength, power, passion and love. Red is synonymous with events such as Valentine’s Day and is often used by businesses when creating attention grabbing marketing collateral like “sale” balloons for promotions.
Orange – the colour of optimism, courage and enthusiasm. Businesses will often use orange when trying to convey affordability. Orange is also synonymous with pumpkins and Halloween, and would be an ideal colour choice when printing Halloween balloons.
Yellow – the lightest colour on the spectrum, yellow is the colour of hope, happiness and fun. As such, it is the perfect colour to use when looking to convey a sense of cheer and to brighten people’s moods.
Purple – the colour of spirituality, wealth, royalty and fantasy. In a business setting, it’s often used to promote a sense of luxury or a premium product/service.
Pink – often deemed a feminine colour, bright pink is often associated with love and romance, while pastel pinks can symbolise nurturing, compassion and childhood innocence. Pink is often used in business to promote brands to a feminine audience.
Black – often symbolic of elegance and power, black is a popular colour used in logos and branding as it is easy to read.
White – a colour that symbolises innocence, honesty and cleanliness, white is often used in weddings and christenings as well as in conjunction with the colours black and grey for easy readability.

Other Factors To Consider When Choosing Balloon Colours

When it comes to choosing what coloured balloons you should purchase, below are some other considerations worth looking into:

Party theme – do your balloon colours suit your party theme (if you have one)?
Brand – are your chosen balloon colours on-brand and suitable for use with your logo per the branding style guide?
Décor and invitations – do your balloon colours match your other event decorations or invitations?

Choose From Our Range Of Balloon Colours

Whether you’re looking to print custom balloons for an event, birthday celebration or a business promotion, Specialty Balloons have a wide range of balloon colours in various sizes and finishes to help convey your message.

Speak to the team at Specialty Balloons today for all your custom balloon printing needs!