9 Ways To Drive Foot Traffic To Your Retail Store

Many businesses make it their top priority to continually attract customers to their retail stores – and for good reason. Increasing retail foot traffic quite often leads to positive benefits for businesses through increases in sales and revenue.

These days, businesses have access to a variety of tools and techniques at their disposal to attract attention and help drive foot traffic to stores. Below are a list of some tools and techniques worth trying.

1. Signage  

If your store sign is looking a bit dated or worse for wear, go ahead and update it. Having a highly visible and legible sign is a great way to give potential customers a good impression of your business and hopefully entice them into your shop.

Fix up any broken lights, add some fresh paint, give it a bit of a wash or perhaps give it a total overhaul. Just make sure any changes that you make adhere to any guidelines as specified by the retail development.

2. Make Your Store Easier To Find

Ensuring your business is readily accessible and easy to find is one way to guide foot traffic through your doors. Consider creating a new Google My Business account if you haven’t already got one, or update your existing one to include your business address, operating hours as well as contact details.

3. Give Away Freebies

Giving away free in-store promotional items is another technique for driving foot traffic into your store. From branded merchandise to complimentary items that go hand-in-hand with your products – the options for your giveaway are endless.

When choosing your giveaway, make sure that you are giving away something your target audience will value because this promotion can have a strong impact on the customer perception of your brand or business.

4. Create A Compelling Window Display

If your store is in a prime retail position with lots of passing trade, creating an eye-catching window display is one way to capture people’s attention and initial curiosity. Once their original interest has piqued, hopefully their curiosity will then lead them inside to browse your store full of products.

5. Use Balloons

Bright and cheerful balloons are a cost-effective way to attract attention and invite passers-by into your store. No matter if you are using colourful unprinted balloons or custom printed balloons, both should get the job done. You can also use pre-printed sale balloons or even “yes, we’re open” balloons to get your message across to your customers.

6. Let Them Know You’re Open

With all sorts of events happening in the world today, people may not even be aware that your store is currently trading. Be sure to let everyone around know that your store is now open for business by doing things like reaching out to your existing customer base, using eye-catching outdoor signage or running a promotional advertising campaign.

7. Use Social Media

Social media channels are a quick and easy way to provide engaging communication to fans of your brand as well as potential customers. You can choose to post to your business page or create paid ads that provide details of any sales or promotions your store is currently running. This can help get new customers through your door with promotional in-store only specials.

8. Email Blast

Another cost-effective way to drive foot traffic to your store is to send out an e-newsletter to your existing customer contacts. Doing this regularly is a great way to keep your brand at top of mind and ensure brand awareness remains high.

9. Cross Promotion

Why not join forces by working together with another well-known brand or influencer with a cross-promotion? Working in conjunction with another brand or influencer can help expand your market reach by leveraging their loyal fans and customer base to generate trust and quick rapport with between your brand and those audiences.

Capture Foot Traffic With Balloons

For the ultimate cost-effective solution for driving foot traffic into your store, nothing beats bright and colourful balloons! At Specialty Balloons, we’ve supplied retailers across the country with quality balloons and balloon accessories for over 30 years!

Discover why we’re Australia’s favourite balloon supplier. Check out our wide selection of unprinted, pre-printed and custom balloon options and order yours today!