Balloon Advertising: How Brands Are Utilising Inflatable Marketing

Posted: 6 June 2023

In an era where digital marketing seems to reign supreme, brands are discovering the enduring appeal of a more tangible form of promotion: balloon advertising. Inflatable marketing has proven its worth time and again, seamlessly capturing the attention of the masses in a simple yet cost- effective way. And with brands continuing to turn to this form of marketing for a variety of reasons – it’s clear that the benefits are more profound than one might initially think.

We’ll explore some of the main benefits of balloon advertising as well as outline the ways balloons are used in promotional campaigns below.

The Benefits Of Balloon Advertising

In the world of promotional marketing, local businesses frequently use balloons to great effect. For instance, car dealerships often use large, colourful balloons to catch the eye of passersby, and retailers use balloons in-store to highlight promotions or sales.

Below are some of the reasons why advertisers keep coming back to balloon advertising time and time again.

Versatility

Balloons can be used in a wide variety of settings, from grand openings to trade shows to local festivals. They can also be custom-made in virtually any shape or size, offering unlimited creativity in design – a versatile tool in a marketer’s toolbox.

From large balloons bearing company logos, to smaller balloons used in store openings or special events, these inflatables can make a big impact. The creativity involved in their design can create memorable images, reinforcing brand recognition in a fun and playful way.

Visibility

Inflatable marketing offers excellent visibility. Large inflatables, like custom-shaped balloons, can be seen from a distance, making them excellent tools for promoting a brand or sending a particular message to a wide audience. Even on a smaller scale, brightly coloured balloons can draw the eye in busy environments, making them perfect for point-of-sale advertising.

Cost-effectiveness

In comparison to other forms of advertising, inflatable marketing can be surprisingly affordable with custom printed balloon prices starting from just 19 cents per balloon.

Also once created, balloons can be used multiple times, providing ongoing exposure at trade shows, events, or on business premises.

Engagement

Balloons have a nostalgic and playful appeal that’s hard to ignore. They can help to create a more engaging, fun atmosphere at events, encouraging people to interact with the brand in a more positive way and be more receptive to the advertising message.

Using Balloons For Business Promotion

Balloons offer a versatile medium for brands to creatively display their logos, products, and messages. Below are some of the common uses of balloons in the advertising industry:

Inflatable Characters And Shapes

Custom-made inflatable balloons in the shape of a company’s mascot or product can be highly effective. Personalised foil balloons can be fully customised for the above purpose to just about any size and shape and printed to suit branding requirements.

Balloon Arches And Columns

These are often used at grand openings, product launches, or special events to draw attention and create a festive atmosphere. They can be designed in company colours and even include a logo or brand name.

Balloon Drops

During concerts, parties, or celebrations, a large number of small balloons can be released from above. These can be branded with a company’s logo and serve as a memorable and exciting form of advertising.

Balloon Handout

Companies often distribute smaller, branded balloons at events or in-store. Not only does this increase brand visibility during the event, but it also allows the brand to make its way into people’s homes as kids and adults alike bring the balloons home.

Giant Inflatable Replicas

Many companies create giant inflatable versions of their products for advertising at trade shows or events. For instance, a company that manufactures tires might have a giant inflatable tire with their logo on it.

Balloon Billboards

These are essentially large balloons with a flat surface for advertising. They can be more eye-catching than traditional billboards because they can move and sway with the wind.

In an increasingly digital world, the tangible, versatile nature of balloons provides a unique marketing opportunity. Whether they’re floating above a major sporting event or bobbing playfully in a local store, balloons have a way of capturing our attention. As brands continue to seek out innovative ways to make their mark, it’s clear that inflatable marketing will continue to play a significant role in advertising strategies.