Using Balloons For Business Marketing & Promotions

Bright, colourful and fun, balloons bring smiles to everyone’s faces and are the epitome of good times, feel-good memories and family celebrations. They’re perfect for brightening up any space and are enjoyed by people of all ages – both young and old.

But while balloons are often used at special events such as birthdays and weddings, they are also a useful tool when it comes to corporate events and product promotions. We’ll explore the various uses of balloons for business promotional activities, as well as the many benefits that can be obtained through using this simple, yet versatile promotional tool.

Why Promote Your Business?

Marketing is one of the most fundamental business practices that should be an ongoing focus for every business. It’s a useful tool that can have a huge impact on the overall success of your business. Marketing can be used to increase sales, inform customers, build brand reputation and compete with other businesses.

Using Balloons For Marketing Your Business

Because balloons can be fully customised, when it comes to using balloons for promotional purposes, the possibilities are truly endless! Balloons can be used to promote your brand and inform customers about your company’s products and service offerings.

Below are some of the most popular scenarios where balloons are used for business and product promotion:

• Store grand opening
• Sale events
• Brand promotion
• Increase brand awareness
• Promote a new product
• Promotional giveaways

The Benefits Of Using Balloons For Promoting Your Business

While there are many different ways to promote a business’s brand, products and services, there are certain benefits that come along with using balloons for your promotional activities.

If you’re considering using balloons for your upcoming marketing activities, below are some great reasons why balloons would make a great addition to your promotional toolkit:

Cost-Effective

Unlike other advertising mediums such as print, broadcast, outdoor and digital, custom balloons are one of the most cost-effective marketing tools that can be utilised for promoting your business. And with a starting cost of just $0.19 per balloon (depending on your order quantity), it’s certainly worth adding promotional balloons to your marketing arsenal.

Fully Customisable

The best thing about foil and latex balloons is that they can be customised to suit your marketing and promotional needs. You can choose the appropriate balloon colours, balloon sizes and what message, logo or image you would like printed onto them. The beauty of customising foil balloons too, is that you can also customise their shape to suit your specific requirements.

Attract Attention

Need to capture the attention of passers-by or display your brand with prominence at a corporate event? Branded balloons are perfect for that! With their bright colours and flowy movements as they dance and sway in the air, helium-filled balloons do more than simply decorate a venue – they are the perfect tool for drawing attention to your brand.

Multiple Uses

Custom balloons are versatile in that they can be used in many different settings such as a trade show, corporate event, shopping centre stall, in your retail shopfront window or as part of a national promotional giveaway – the possibilities are endless!

Can Be Used Anywhere

Because of their size and weight, balloons are super portable. They can be packed away deflated into a bag and transported to just about any place for use. They can then be inflated with either helium or regular air closer to the start of the event for your convenience.

Engage Customers

Connecting with your customers through customer engagement is a great way to strengthen their emotional connection with your brand. Start by attracting the attention of your customers with branded balloons at an in-person touch point such as a retail store, a temporary stall, or an exclusive sale event and then have an open dialogue with your customers.

Increase Brand Recognition

Displaying custom branded balloons at a shopping centre is a great way to increase brand awareness and recognition while getting people to associate your business with feelings of happiness and fun.

Boost Sales

Increase product sales by telling your customers about your current promotional pricing with bright red “SALE” balloons. Perfect for your shop floor or at the front of your store entrance, sale balloons are perfect for drawing attention to your latest discount offers.

Looking To Print Your Own Branded Balloons?

Printing your own custom branded balloons for your business is easy and affordable with Australia’s favourite balloon supplier – Specialty Balloon Printers.

Order your custom branded balloons today and take advantage of our price beat guarantee and free shipping offers.